What’s a podcast and why it can help you in your business?

As you know, blogs are articles of words that you can... read. But sometimes this is not the method we're looking to receive information.  Podcasting is a great way to connect with your audience by putting your voice out there in the form of audio. This way your audience can hear the tone and inflections of your voice and this method effectively builds a deeper connection with your audience. 

If you are not already podcasting, you should be adding this to your marketing list because it allows you to reach an audience of millions of listeners that are looking for that content you have to offer. 


So, what is a podcast anyways?

A podcast is an audio file that you record and then distributed through RSS feed.  Podcasts are used in a variety of ways for businesses such as trainings & tutorials, interviews, news, trend topics and so much more. 

Podcasts allow listeners to stream or download the audio files and listen at their own convenience. 


Podcast vs. Blog?

It is one’s own personal preference.  But, a podcast is convenient in situations where reading blogs might not be. For example, you can listen to podcasts on your way to work, but of course, you cannot read a blog post while driving.  So there are different situations and reasons for choosing one over the other. 

In addition, podcasting is booming and there are millions of listeners tuning in daily whereas your blog might not be getting as many visitors or engagement. 

But something important is that, even if you run a successful blog, podcasting opens a wide opportunity for a new audience. 


Where can you listen to podcasts?

Podcasts can be listened to on podcast streaming websites, but most commonly can also be heard on iTunes podcast or any other Podcast app for Android users. This way, they’re accessible through various devices such as iPods, iPads, tablets, and other audio players. 


How does podcasting benefit my business?

We might not be great writers, but we always have a ton of great content to talk about, so podcasting would work for you and your business.  The great thing about podcasting is that it is not just connecting your audience to your content but it is building a relationship with your audience by letting them feel that they are connecting to you as a person. This allows subscribers engagement and loyal listeners. 


Do you podcast for your business?  Do you have a favorite podcaster? Share your experiences in the comments.

About the author

Madelyn Galvez

Owner of Women’s Global Virtual Assistant
Social Media Manager | Business Organization & Management Specialist
Mompreneur | Educator

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